Just a quick piece regarding the ever continuous struggle as a creator who posts content via facebook.
For a number of years I would consider myself to have worked hard and consistently in order to build up a facebook following via my business page / music page (Dean Chalmers Music).
For the last year or so this has taken somewhat of a massive dive in terms of physical reach. People simply put, are not hearing the content I am creating / sharing via the facebook platform.
It’s actually a hard and bitter pill to continuously swallow, over and over again. Especially on the basis, the sheer amount of work that goes into creating content. All for it to be seen by 100 people out of a near 5000!
Facebook not so long ago offered me a small “gesture of goodwill” and gave me some free advertisement tokens, allowing me to test out the ability of reaching a potentially greater audience. For the around the sum of £40. I was given this super and exciting chance to reach a bigger following and hopefully have my hard earned content heard. Did this happen? Simply put, No…. I didn’t even reach the audience who actually follow me.
Facebook continues to make it harder and harder, for creators at the bottom, to progress without squandering hundreds of pounds into advertisement. I fully understand facebooks stance in making money. But surely there has to be a line? Surely some of these things need to be revised. But why do they care?
To put it into a better perspective and to allow you to understand my frustrations, along with the frustrations of so many content creators, artists, small business’ and many more…
First of all I create the music page.
I invite all my friends to join it. But wait stop! I can’t ask all of my friends to join at once.. No! NO! ….because this breaches the rules!
I post my content… Maybe even sometimes content that includes third party material (which I have permissions btw). NOPE! I found myself banned for 3 days because of videos that included copyright from 3 years ago. With promises that if I posted any more I would face the possibility of having my page deleted permanently! (Whaaat!?)
The content that made it through that first hurdle and is considered acceptable is then uploaded for all to see…But wait… Who actually sees it? Because it’s certainly not the five thousand people that chose to follow the page. No that would be too easy! They now have to click a sub menu, change it from “Following” to “See First”. This ensures that you actually get a better chance at seeing something, from a page that you already chose to LIKE! (Seriously?).
It also uses the stance that if you don’t visit the page really often, it will gradually make it disappear from your timeline. (You’ll forget I exist… For some that’s cool… But I love you all man!).
Because of all of the above. The majority of my material is posted to Youtube first. Youtube firstly allows you to use additional material with permissions. Secondly it even pays you to add adverts to the content that you fully own. IF you don’t happen to own it fully, you split the profits with the other parties involved. (Pretty good!)
So we’ve uploaded our content to Youtube now. But initially when we were building our social media following we mainly directed our people to facebook and the youtube following wasn’t as strong (I can take that on the chin as my own mistake!)
So from here, naturally we copy the link to our Youtube content and share it via our facebook page. However there’s a small problem within this fairytale…. Facebook & Youtube are rival companies if you will… So facebook doesn’t just allow you to throw your youtube material and pitch up on its home turf… Nooooo! Facebook says… “Screw you Youtube… Not on my watch b*tch!”. (At least that’s how I visualise it, it’s actually a scary realisation that facebook = blue = criptz & youtube = red = bloods!).
So naturally as I previously mentioned… It’s a hard and bitter pill to swallow. It’s like pouring your blood sweat and tears into the material you’re creating all for it to be chucked in a drawer where no-one will ever see it…. Sounds like the music industry?! (I knew I should have been a joiner!).
So to conclude on this part. That’s why you aren’t seeing my material. (Yep! I feel your pain haha!).
CHECK OUT SOME OF MY LATEST MATERIAL BELOW:
CLICK HERE FOR ALL MY YOUTUBE VIDEOS
WHERE ELSE CAN YOU FIND ME? WELL THAT’S EASY…
SPOTIFY & ITUNES / ANDRIOD
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